A client recently asked me how to add their blog’s RSS Feed to their Facebook Page. There are 2 main ways of doing this via applications – Notes or Networked Blogs. Instructions for both methods are below, complete with screen shots.

There are several advantages to using Networked Blog’s application over Notes including the ability to add multiple blogs, more reliable on automatic postings and pulling in pictures on your blog as the thumbnail. It may look more detailed here, but it’s not that hard – just follow the steps!

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Adding a blog via the Networked Blog application:

• Click on this link to go to the application page.
• You may need to follow someone else’s blog before you can register your own (browse the topics & find one to follow).
• Click the button at the top “Register a Blog”.
  
  • Enter info about your blog (or the blog you want your friends/fans to see). The “Blog Name” is what your friends/fans will see prior to each post. It should be descriptive but not too long.
    
  • Click Next and then click yes to verify that you are the owner of the blog. The quickest way to verify this is to copy the code they will give you (click on “Use widget to verify ownership”) and place it in a sidebar widget of your blog. You can use any html widget to do this and can remove it from your blog once ownership is verified. Once the code is on your site, click the “Verify Widget” button on the Networked Blogs page.
    

  

• Once this process is complete and your blog is added, you will need to set up automatic importing of your posts.
  • In the upper right corner of the application, you’ll see a link for “Syndication”. Click this and then choose your blog in the drop down box.
    
  • Check the box “Personal Facebook Profile” if you want blog posts to be seen on your personal wall & news feed.
    
  • If you are the administrator of any pages, you will see these listed. Click “Configure” for any page(s) you want the feed to appear on. You may need to click the “Install” button to add the application to that page. Then check the box “Auto-Publish blog posts to Page Wall” and you’ll be good to go!
    
    

Adding a blog via the Notes Application

• There are 3 ways to get to the application:
  • Look for it on your tabs in your profile
    
  • Look for it on the left sidebar in the applications area. You may need to click “See More” to see it listed.
    
  • In the search box, type “Notes” and it should come up – click on that link.
    
• Once open, on the left sidebar, look for the text link that says “Edit Import Settings”
  
• Enter your blog’s feed address in the box, check the agreement box and hit the “Start Importing” button. This may import *all* of your past blog posts, so just be aware. If you have a bunch then it could clog up the news feed on your Facebook wall.
  

If you’re new to Twitter, you may be a bit perplexed about how it works and why you should bother using it. It looks deceptively simple on the surface, but quickly becomes very complex when you start digging into it. I gave a class last week on Twitter to local business owners and I’ve never seen so many deer-in-the-headlights looks! You’re not alone if you don’t “get” it yet.

The good news is that you can learn it and get up to speed pretty quickly. A lot of this will come by way of following and watching what others are doing. Here are some tips to get you started:

1. Sign up with a user name that will build your brand, use part of your real name, or tell others something about you. Make sure the name isn’t too long as it counts towards the 140 character limit when others want to connect with you.
2. Next, start following as many people as you can. (Follow me here.) Business colleagues are a good place to start – follow them and then browse through their followers/following lists to see who you know or want to connect with. You can also find top Twitterers on sites like Twinfluence.com and Twitterholic.com.Remember that you don’t need to know them to connect – in fact, it’s useful not to know them yet! Also look under Twinfluence for people in your town and connect with them. You’ll soon find that those you follow will start following you back and as you’re numbers get up there, you’ll build more and more momentum.
3. Start posting regularly (1-2 times/day is good) about what you’re doing in your life and in your business. Use keywords. Pique curiosity. Link to articles & webpages you find interesting or would benefit your target market. Reply to those you’re following and start meaningful conversations. Retweet posts from others that you find valuable or interesting (or your target market would). This is where paying attention to what others are doing is beneficial. Do what they do!
4. Use Twitter search engines to find those who are talking about your keywords, locality, areas of interest, etc. These includes sites such as Twitter Search, TweetScan, Monitter, and TwitScoop. I also use Twilert to have my favorite searches sent to me via email every day.

On Twitter, it pays to be active, follow tons of people, and post useful information with a smattering of personal insight thrown in.

Here are 2 great free ebooks that will help you get started on Twitter:
http://www.twitterhandbook.com/
http://www.geekpreneur.com/twitter-ebook

And here’s a Wiki on Twitter – this section is about Etiquette:
http://twitter.pbwiki.com/Twitter+Etiquette

Finally, don’t be afraid to ask for help in Twitterland. We’ve all been there and stand ready to help show you the way! See you in the Twitterverse!

by Donna Gunter, The Boomer Biz Queen (TM)

Every time you take your car in for an oil change, most shops give you a 15- or 30-point checkup when they change your oil to alert you to any other potential problems you might experience in the future. In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website.

Here are 7 critical areas that need to be checked yearly on your site:

1. Copyright notice. In years past it would take me until March or April to update my copyright notices primarily because I had to go in and update every single page of my site. More recently, however, I’ve used an includes file, which is one file that can be inserted in many pages to hold my copyright and contact info. Consequently, when I need to update the copyright info, I open this one file in my HTML editor, update that file, save and upload it. Once it’s revised, the new information miraculously appears on all the pages in which it’s included, updating them all at once.

2. Opt-in forms. The beginning of each year is a great time to ensure that all of the opt-in forms are working on your site. Do you need to add additional fields to the opt-in form to collect mailing addresses, for example, or to ask how visitors found your site? Is the information contained on your confirmation page (the page to which a visitor is sent upon her initial request to opt into your list) still current and relevant? How about the thank you page (the page to which your visitor is sent when she has confirmed her desire to join your list)?

3. Autoresponder followup. Next, review the content of the autoresponders that you’ve set to follow up the opt-in. Are they still current? Do they mention offers or upsells that are still available? Do you need to update any copyright or contact information contained within them? Are they making it through spam filters? Use this tool to ensure that every email gets into your contact’s inbox: SpamCheck from SiteSell.

4. Signature files. Does your email signature file contain a call to action that’s still working for you, or does it need to be updated? Have you changed any portion of your contact information? After you review your signature files in your email client, do the same check of your email signature file in your shopping cart program or autoresponder program.

5. Client attraction device. Take a look at the free giveaway you provide to your visitors in return for them opting into your list. Whether it’s a document or an audio or video file, update the copyright and content information in it and review any biographical/profile information that you list about yourself or your business. Is the content you provide in this giveaway still valid and current? Do you want to keep the current call to action, or does it need to be updated to better fit with your current business model?

6. Missing images and dead link check. When your website fails to properly display images, your business appears unprofessional. Tour your website to ensure that all images are displaying as they should. If you link to or make reference to many resources on your site, run a dead link check annually to weed out or update those that no longer work. You may be able to do this with your HTML editor. If not, try the free weekly link checking service offered by iNetDog.

7. Order forms. Be sure that your order form works all the way through. Most online business owners, when checking order forms, stop at the point where they need to enter credit card information. If your merchant account agreement prohibits you from using your credit card to order from your company, ask if they have a test card number you can use, or have a reciprocal agreement with a colleague to check each other’s forms. Check your followup autoresponders that are set to go out after someone makes a purchase, as well, to ensure that they are still up-to-date.

Websites that are obviously out-of-date or aren’t working properly are a huge deterrent to doing business with you. Check these 7 key areas yearly on your site to convey to your visitors that your site is regularly updated and maintained.

Internet Marketing Strategist and Boomer Biz Coach Donna Gunter helps baby boomers create profitable online retirement businesses that they love by demystifying and simplifying the tools and strategies needed to market and grow their businesses online. To claim your FR*EE gift, TurboCharge Your Online Marketing Toolkit, visit her site at OnlineBizU.com. Ask Donna an Internet Marketing question at AskDonnaGunter.com.

If you haven’t heard yet, HP has a program going on this month that allows 50 different bloggers to each give away $6000 worth of computers and software. Way cool, right? Each blogger has different rules and most of them have asked winners to give away a majority of the prize to others. And several of them have asked entrants to put the entry on their own blog. So, here’s mine for the site http: www.livingintheory.blogspot.com/!

One of the laptops I would keep for myself to replace my current one which has a super-cracked screen that is getting worse every day. That will be a big help financially and also for my business.

The other computers I am super excited to give away! As I pondered who they would go to, it came to me that it would make sense to give them to aspiring Virtual Assistants – especially those who are financially struggling and can’t afford to buy the computer that is so integral to this type of work. To choose these people, I will reach out to the VA organizations I volunteer for and ask for nominations. I will give the computers to aspiring VAs (small business owners) who volunteer for these professional organizations selflessly and give of themselves without expectation of reward or thanks. I have met so many Virtual Assistants who have awesome potential and are doing everything right to grow their business – they just don’t have adequate tools to get them to the ultimate level they are capable of. Making a small difference in several people’s lives would be such a great Christmas present to myself. When you give, you get in so many intangible ways! Many thanks to HP and all the bloggers for being so generous!

HP has 50 bloggers participating in a contest to win $6000 in computers & software. Each blogger sets their own rules to pick their winner and only a few start their contest each day. Today, I entered the contest at http://www.liz-henry.blogspot.com/ and later tonight I’ll enter at http://morningsidemom.wordpress.com/.

Join in the fun and I’ll keep you posted!